Get the words to win more of your ideal clients.

You’re great at what you do. Derrick gives you the exact words to prove it — so more prospects choose you.

Trusted by advisors who turn conversations into clients.

You're great at what you do.

But you’re struggling to find your ideal client in the first place.

And when you do find them — you’re losing clients you should be winning.

That’s just not right.

Every advisor has three moments that determine whether prospects become clients.

We teach you exactly what to say and do so that you win each one.

CLARIFY

When you meet someone for the first time…
“So…what do you do?”
We give you the exact words to explain your value, so prospects immediately want to know more, instead of tuning you out.

What you get: more prospects leaning in, right from your first sentence.

CONNECT

When you first connect with a prospective client… (online lead, referral, etc.)

Whether it’s by phone, Zoom, or in person…

How do you quickly build trust?

How do you connect with the right pain point?

How do you confidently schedule the initial visit?

We teach you exactly what to say so prospects are excited to meet with you.

What you get: more visits on your calendar, with the right prospects.

CONVERT

During the initial prospect visit…

Whether it’s in person or on Zoom…

How do you position yourself as the specialist?

How do you confidently explain your fee?

How do you guide the conversation?

How do you create clear next steps?

We teach you how to confidently lead the conversation so more ideal prospects choose to become clients.

What you get: more prospects who say yes, and a business that grows because of it.

Stop losing clients to the wrong words.

WAYS TO WORK WITH DERRICK

Pick the path that gets you winning more clients, faster.

3 Simple Sentences to Win Your Ideal Clients

Most advisors start here.

You’re great at what you do. You’re just bad at describing it — and it’s costing you ideal clients.

In one interactive hour, Derrick gives you the three sentences that fix that. $1,500 — credited toward coaching if you sign within 30 days.

Private Coaching

Derrick, working directly with you, until you’re confidently winning bigger clients, faster.

REAL RESULTS FROM REAL CLIENTS.

Derrick's been overlooked too.

He knows what it feels like to work hard, do great work, and still feel overlooked by the clients he most wanted to attract because he’s been there too.

By discovering a simple way to connect with prospects quickly, he became the top fee-based advisor at a national broker-dealer with over 10,000 advisors. He built Derrick Kinney and Associates from scratch into a Top 1% advisory firm — with four locations across Texas — and exited in a nearly 8-figure deal.

Today, he teaches advisors the exact words that got him from overlooked to overbooked.

Questions
we get a lot

How is this different from other sales training?
Derrick isn’t a trainer who’s never been an advisor. He built, scaled, and sold a Top 1% advisory firm using this exact system.
Most advisors leave the first session with words they can use in their very next prospect conversation.
Start with the 1-Hour session if you want a fast, low-risk introduction — the fee is credited toward coaching if you sign within 30 days. If you already know you want ongoing support, go straight to Private Coaching.
This system focuses on communication, not product claims — most compliance teams find it straightforward to review and approve.

Every day, three moments decide how many organic clients you win.

Let’s make sure you win them.